Those who like to sell there strife, discords, disputes and conflicts can approach Amrutha TV. But you should ready to fight in public and willing for strong verbal curses. The program Katahayallithu Jeevitham launched by Amrithu TV provides you this golden opportunity. In the name of corporate social responsibility this channel has been telecasting this real life reality show for the last few months. They argued that it is an effort to solve the critical issues faced by laymen which disturbs there personal as well as family life. It branded in a tag line “Not a story - but Raw Life" and proclaimed that it is a - "Real - Life Real Show".
Obviously, it is a real life show and the contestants have strong vigor with abuse languages. It is really enjoyable to those who have hard and outstanding hearts. It is model to all reality shows. Normally many of the sociologists argued against reality shows. Probably it may right and take away huge amount of money from the contestants. But frankly speaking it gives a fame and media figure to many of them and what lacking is that it ignores the reality. Critics demand that media should take responsibility to bring forward the disadvantaged groups and not the elites who spend lavishly for competitions.
Now the question is who benefit out of this program – Kathayallithu Jeevitham? Contestants, anchors, audience, judges and Producer? This is the apparent difference of this reality show. I supported there caption - “Life is not a drama; but real”. But what drama happens in Amritha TV on every Saturdays and Sundays? There is nothing wrong if people think the participants get large amount for playing in the screen. This amount provides them energy to loudly shout in front of the Camera. I really worried about the fate of these people who were the scapegoat of this drama. May be there hopeless life creped them to this play. Vidhubala who has hardly any business came forward to anchor this catastrophic event. I think it is a humiliation to the humanity those advocates, psychologists and social workers who played inside the curtain of this cinema story. Probably they may not have even any business. The most unfortunate fact is that Kerala State Legal Service Society dances in this drama.
Who thinks this is the platform to solve conflicts and personal strife and who learns lessons from this never ending chapter of this drama. I don’t think the stamps and a seal of KELSA is not enough to find an everlasting solution to strugglers. If Yes, I can bring thousand of people who have trapped in worrisome. I am totally ashamed of all the stake holders of this program. These temporary agreements which is to proclaim the mammoth effort of TV and KELSA is not a permanent solution and this is not a platform to resolve issues. We have well designed and systematic judiciary and platform, courts, evening courts, family dispute resolution centre, dispute resolution forum, mobile courts and this list prolongs. These mechanisms are resolving large number of disputes in every months and this cheap rate program with huge investment resolve limited issues in a year.
I think the action on this moment is those who associate with this program should come forward to resolve issues in different platforms and Amritha TV can constitute a mechanism for there name. This can effectively resolve large number of issues. As a prominent organization and well organized visions in charity people expect such efforts from the media. They should follow the path of Amma not the path of mammon. There is nothing good in adopting all the cultures without considering the values of human and life.
We are expected to admit, learn and promot good shows like 'Green Kerala Express" a brain child of Sajan - Dooradarshan. It really bring some good efforts of local self governments. This unsung success stories inspire all the people and motivate us to implement the same in our own location. The price money can use for the development of local people.It is hour to think differently and off the face from this type of events.
