Monday, July 21, 2014

Kumarakom becomes an emerging cradle of Sustainability

Responsible Tourism of Kerala has bagged two PATA (Pacific Asia Travel Association) Awards.  First time a project is being honored by PATA with both Gold and Silver Awards.

Kumarakom in Kerala is now dearer for international experts and jurists of Sustainable Tourism.  The two PATA  gold  Awards  in the Corporate Social Responsibility (CSR) category along with its E-Newsletter in the Marketing Media section come to Kumarakom immediately after the UNWTO Ulysses Award for Innovation in Public Policy and Governance, the highest honour given to government bodies for shaping global tourism policies through innovative initiatives. In 2011, Kumarakom got PATA Silver Award. Earlier Responsible Tourism project of Kerala was recognized with the Award of  Best Rural Tourism Project (2012) and the National Award for Best Responsible Tourism Project (2010) by the Ministry of Tourism, India.  

“Through the Kumarakom model, we have shown the world that it is possible to successfully link the local community with the hospitality industry and various government departments for empowering the people and developing an area while sustaining eco-friendly tourism,”state Tourism Minister A P Anil Kumar said.

Being a remarkable initiative, Responsible Tourism in Kumarakom has a decisive role in the transforming of lives in the village.  


No comments:

Post a Comment