Negative perception on vocational education

Changing the negative perception associated with vocational education and focusing on mobilization of candidates on the same: A major challenge in the skills arena is the mobilization of candidates, partly because of the socio-cultural attitude towards bluecollared jobs. It is also evident that lack of awareness is a major reason for the relatively poor response to skill development opportunities. The skills policy envisages awareness generation and information dissemination on the part of all the implementing agencies be it the Central Government, state government or the private agencies. A major initiative would be made in creating and raising awareness among the target groups about the benefit of skill development, employment and learning opportunities and also about support schemes that enable them to participate in training.